100% SUSTAINABLE BEAUTY? ITALIAN-SWISS COSMETICS LAUNCHES GREEN AND NATURALITY.

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At Cosmoprof Worldwide Bologna 2019, Sustainability and Innovation were the central themes, strongly adherent to real global issues, especially in the world of Spas, Beauty and high-end Cosmetics.

At the fair I noticed that eco-sustainability was treated at 360 degrees, from increasingly active products, to almost totally natural ingredients, to total green packaging, to low environmental impact installations; everything was made using the most respectful techniques for nature and water conservation.

The Italian-Swiss company Arval, with an Italian heart but with a global reach, has started to distribute the new Arval Natural skincare line, with its obviously green color, with an innovative skin care concept that is consistent with the evolution of the market.

 

98% of the ingredients come from certified organic agriculture and are of natural origin, without petrolatum, perfumes, parabens, silicones and synthetic dyes and contains, for example, barley hydrolatum, thistle and hyaluronic acid. Even the boxes are made with FSC certified paper, as Arval believes that the natural is a cultural and social movement to be taken very seriously and concerns us all closely, especially the new generations, more sensitive about it. The anti-aging proposal is natural, organic and d-tox, declined in a mousse mix, a lifting antiage serum, a revitalizing d-tox fluid and an antiaging cream of the same line. They are skincare products that meet my needs, since they offer the naturalness that I love, thanks to a clean cosmetic, as well a light, pleasant and healthy sensoriality of cosmetics. In April, as the approaching of summer, Arval started the distribution of the new solar line, Sun Care System, composed of five products with practical and recyclable packaging, which I tried during these days of warm Easter holidays, including the SPF 50+ facial anti-wrinkle protective cream, SPF 30 body protective milk and face & body post-sun emulsion. They are produced with filters, formulated with organic ingredients and natural components, such as Laminaria Ochroleuca, a brown alga, which has extraordinary properties and are subject to constant dermatological quality controls and microbiological tests. My personal sensitivity to the theme of the green and the hyper-sensitivity of my skin exposed to the sun allowed me to appreciate very much the new protection range, both for that sense of lightness and cleanliness that it leaves, both for the texture and fragrance , both for the packaging of more ecological and recycled materials.

To prevent the process of chronological aging of the skin, following exposure to the sun, I am applying a few drops of Ultra Active Serum, the anti-aging repair serum, from the Arval Surviva line, which helps repair the signs of aging , restructuring and moisturizing the skin of the face, with a rich and silky texture, thanks to the active extracts of Helichrysum Flowers, the Porphyridium Microalga which increases the production of collagen and pure hyaluronic acid, for a global beauty effect. On awakening, instead, I am using the anti-aging cream with a soothing action, No Redness Cream SPF 30, from the Arval Couperoll line, to contain the blemish related to the epidermal fragility of my skin, very clear and sensitive. Exactly the excessive exposure to solar radiations is one of the factors that concur to cause the appearance of the couperose, especially around the nose. Its texture is creamy and melting, non-greasy and permanently soothes the sensation of redness and provides immediate comfort, leaving the skin soothed, soft and repaired, also thanks to the SPF 30 filtering complex. We know that the cosmetic world is not simple, since it is regulated by health issues and relies on rigor, seriousness and solid ethical and defensive barriers, especially in Italy. It is precisely for this reason that for the Swiss Laboratories Arval beauty and naturalness are really serious business and it is essential to align with new trends, since a future cannot exist if we do not face the problems that the Planet is enduring with awareness.   Raphaella Dallarda (INSPATIMEBLOG)

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