100% SUSTAINABLE BEAUTY? ITALIAN-SWISS COSMETICS LAUNCHES GREEN AND NATURALITY.
At Cosmoprof Worldwide Bologna 2019, Sustainability and Innovation were the central themes, strongly adherent to real global issues, especially in the world of Spas, Beauty and high-end Cosmetics.
At the fair I noticed that eco-sustainability was treated at 360 degrees, from increasingly active products, to almost totally natural ingredients, to total green packaging, to low environmental impact installations; everything was made using the most respectful techniques for nature and water conservation.
The Italian-Swiss company Arval, with an Italian heart but with a global reach, has started to distribute the new Arval Natural skincare line, with its obviously green color, with an innovative skin care concept that is consistent with the evolution of the market.
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